A distributor for many of the best-known audio manufacturers in Sweden, Soundware Sweden now boasts the L-Acoustics brand as an additional loudspeaker solution in its growing pro audio arsenal.
“L-Acoustics is the missing piece of our puzzle,” said Marcus Lundahl, Managing Director of Soundware Sweden. “Soundware has been working with every piece of audio equipment from the microphone to the mixing console for many years, so adding loudspeakers was a natural step for us. And as we also distribute DiGiCo mixing consoles in Sweden, L-Acoustics is a logical addition for us, particularly as there is native integration with the L-ISA Controller in DiGiCo consoles.”
Whilst L-Acoustics is a new addition to Soundware’s offering, Product Specialist Magnus Wiborg, along with Peter Ahlholm and Anders Pantzer who provide support for Soundware’s clients in the live market, are perfectly placed to provide the service and technical support for L-Acoustics products its clients expect. “Fantastic sound, versatility and the world-renowned reputation of its products are what attracted us to L-Acoustics in the first place,” adds Lundahl. “Their team’s knowledge and professionalism were another strong consideration point for us, as we only work with products that we stand behind in terms of performance, quality and service.
“We are delighted to welcome Soundware to the L-Acoustics network,” said Scott Wakelin, Regional Sales Manager at L-Acoustics. “The company’s reputation in the Swedish market is second to none and it is the ideal partner to help us further support our customers in the region.”
“The combination of products in our portfolio means that we have a very compelling offer for our clients,” Lundahl concluded. “Now, by adding L-Acoustics, we have a world-class solution for every part of the audio chain. We are very excited about the appointment. We know this is just the start of a long-term partnership of between likeminded brands.”