Tommex’s Commercial Director, Marcin Zimny, stated that the move resulted from changes in the ownership structure and distribution strategy of their existing long-term loudspeaker partner. “This meant we were looking for a new partner with a high-quality installation range, that could complement our portfolio; RCF provided a great opportunity and was an exact match.”
“The combination of 70 years of RCF history with 30 years of Tommex provided a compelling partnership”, he said. Over the years Tommex has equipped many sports venues – from stadiums and sports halls, to entertainment arenas, swimming pools and ice rinks. They had also worked extensively in theatres, operas and culture houses, concert halls, schools and transportation hubs. As such, RCF was seen as a perfect fit, and would create synergies with other brands in their distribution portfolio.
Confirming the decision, RCF International Sales Manager, Luca Ombrati, stated: “We were one of the few brands able to fill all the missing product lines in Tommex’s product portfolio. After negotiation I accepted their proposal because until then RCF had only been successful in the ‘entertainment’ market segment (Pro Audio and MI), thanks to our partner Arcade Audio, and they will continue as our exclusive distributor for TT+, Pro, Live, Mixing, Recording and Transducer product lines.“But for RCF this provided an excellent opportunity to develop the ‘Installation’ market-segment in Poland, represented by a well establish distribution company in the specific field.”
One range that looked particularly attractive to Tommex, he continued, was the new Business Line of products. “We also see great potential in the Compact and Compact-M series, the P series, the entire commercial sound catalogue and the DXT3000,” continued Marcin Zimny.
The company has wasted no time in marketing the brand. “We have already announced this to our customer base on social media, the trade press and other portals. We will introduce it further during trade exhibitions, seminars and demos.”
Leading the sales mission will be Tommex Commercial Director, Marcin Zimny, who will be personally responsible for the development of the RCF brand in Poland.
In closing, Marcin said: “Our customers have been positively surprised and extremely excited by the news. They are delighted that we can offer such great quality systems and are able to expand our product portfolio to offer such a wide range of systems and possibilities … quickly, and with excellent product availability and support.”
Luca concluded: “We are confident that Tommex can develop this specific part of business for us and look forward to a healthy trading partnership.”