Prolyte Continues Global Expansion in China

Building on the significant presence throughout Europe and the success of the business in Asia, Prolyte Group, a leading entertainment solutions provider, expands globally with the opening of a new office in Guangzhou, China.

By opening this new office, Prolyte will strengthen the position of ProLyft in China. ProLyft comprises a range of hoist systems and controllers for the entertainment market. Lifting and control solutions from ProLyft make productions happen on stage, on tour, in theatres or sports arenas. ProLyft ensures safe object or performer movements and protects performers in their daily work.

The new premises provide capacity for manufacturing, warehouse, sales, and customer services across China next to the existing sales and support from Prolyte Malaysia office – PAP (Prolyte Asia Pacific). The establishment of Prolyte China accelerates Chinese presence and the access to the region with strong economic growth and a large territory. It will be an invaluable step for Prolyte to broaden the Chinese market.

Ralph Stockley, Prolyte’s Chief Business Development Officer, explained: “Prolyte continues to see a trend worldwide for the needs of shorter lead-times. Our new offices and production facility in Guangzhou has been strategically located to satisfy the demand for ProLyft products in China and allow for quicker delivery times through Asia. Factors, such as tax benefits, the strength of the Chinese economy and the proximity to the port of Guangzhou helped finalise our decision.”

With this expansion, Prolyte is also proud to announce Eagle Group will be the ProLyft distributing partner next to Trinity Technology who is Prolyte’s long lasting partner in China. Eagle Group founded in 2005 based in Guangzhou, China. Eagle Group is a leading entertainment distributor in the region. 

Lambert Bouwmeester, Prolyte’s Chief Executive Officer, said: “After the success of our new office and warehouse opening in the USA in 2018, I am pleased to announce the continued growth of Prolyte with the opening of our Chinese office and production facility in Guangzhou. These local offices will serve customers better in the region, speed up delivery times and provide the inventory and presence needed for Prolyte’s continuing worldwide growth.”