PROLIGHTS is thrilled to announce that it has appointed Full AVL as the new distributor for The Netherlands.
Full AVL Distribution is a wholesaler of professional AV, lighting and sound equipment, selling to the Dutch market. “We focus on high-quality manufacturers with terrific products that could have a positive impact to our market” said Patrick Leijten, CEO of Full AVL. Patrick added: “We trust PROLIGHTS have the right solution that our customers have been requesting, and a diverse enough portfolio to fulfil the markets we are present in.”
For Paolo Albani, International Sales Manager of PROLIGHTS, this represents a strategic partnership for the brand in the territory: “We were eager to work with Full AVL since they can reach a broader network of professionals, and we will be able to promote our wide product portfolio in several industries while we navigate through these challenging times. Full AVL have specialists in different fields of entertainment but is also well established with system integrators, film and TV markets, and that will make a difference in the way we operate in The Netherlands”.
PROLIGHTS’ own R&D and technical vision was at the centre of Full AVL’s decision to take on the brand: “We were surprised how technically-oriented the company is, and we certainly see a lot of innovation happening at their headquarters. Our customers will definitely benefit from that,” commented Patrick.