Gerry Forde has become the latest member of the Point Source Audio family, taking on the new role of Business Development Manager for the EMEA region.
The appointment recognises the growing worldwide demand for Point Source Audio’s collection of microphones and will support the US-based manufacturer’s further expansion throughout Europe, the Middle East and Africa.
Forde has a long history in the pro audio industry, working with distributors, manufacturers and rental companies. A large part of that career was spent working with Sennheiser. This was followed by spells at Rycote, and consultancy work for a variety of brands.
“My background is music and music recording,” said Forde. “I was a hands-on RF operator too, so I am very familiar with the technical side of things and the production values in most sectors. I then went over to the commercial world, so I know it as a distributor, reseller, commercial manager, and sales director responsible for marketing.”
The global popularity of Point Source Audio microphones is driven by factors such as the unique microphone and headset mounting technology for the most discreet placement and the ability to thoroughly sanitize the products from the element to the connector, ensuring the safety of cast and crew alike. Combining these aspects with the exceptional audio quality delivered by every Point Source Audio product, it is easy to see why the demand is running so high.
“We see the EMEA region as critical for our ongoing worldwide growth,” stated Point Source Audio President, James Lamb. “We needed a safe pair of hands with the knowledge and skillset to provide the local support our dealers and distributors deserve while also driving the growth of the company throughout the territory.”
Lamb concluded: “Since first talking with Gerry, we all knew that he would be the right person to help move Point Source Audio forward in the EMEA region. He has an encyclopaedic knowledge of the market and strong relationships all over the territory. Most importantly he understands the culture of the industry and what we are trying to achieve with Point Source Audio microphones and headsets. This is a very natural fit and I’m delighted to have someone of Gerry’s calibre on board.”