Delta, a global leader in power and thermal management solutions, announced today the appointment of Mr. Holger Graeff – currently General Manager of Vivitek EMEA – as General Manager of two additional business units within the Company’s operations in Europe, Middle East and Africa (EMEA) – Delta Display Solutions and Innergie. The move forms part of a strategy to drive new synergies between the three business units addressing similar channels and teams in order to maximise efficiency and bolster productivity while increasing channel and customer satisfaction.
Delta Display Solutions provides a vast portfolio of display & monitoring solutions, from the world’s brightest laser-based DLP video walls to LED boards for sports arenas, adding to the upper end of Vivitek’s projection portfolio sold through AV specialists and dedicated system integrators. Innergie is a leading provider of consumer power products and solutions with products like the LifeHub Plus, which charges multiple mobile devices at once in a smart way as well as many other innovative mobile power solutions marketed through consumer retail and travel channels.
With Holger Graeff responsible for managing these three brands in the EMEA region, new and existing channel partners are expected to benefit more readily from the availability of a broader portfolio, offering more diversity and choice to help them further meet their customers’ needs. On a day-to-day basis, the channel will benefit from the combined team to serve them more effectively, while end users and channel partners alike can expect consistent service standards while maintaining the recognised product quality and business development initiatives across the range.
Commenting on his appointment, Holger Graeff added: “My new role presents a fantastic opportunity to unite three Delta business unit brands and drive new efficiencies that will benefit our customers and channel partners, while also providing many exciting new opportunities for the existing teams to flourish. I am determined to maintain the same level of focus I applied in my current role to this new venture.”
Holger Graeff joined Vivitek in August 2010 as General Manager for the EMEA region. With nearly 20 years of channel expertise in the Audio Visual and Consumer Electronics markets in EMEA, Holger Graeff has contributed significantly to the transformation of Vivitek from a business start-up into a solid brand within Delta’s EMEA operations. To date, his focus areas, besides the responsibility for the overall business development strategy and structure, include sales, marketing and service to ensure long-term partnerships and brand development.