Lightware partners with Tico ZhiSheng to accelerate expansion into Chinese market

Lightware Visual Engineering, a leading European AV manufacturer for the professional integrated systems market, has announced that it has entered into a partnership with Tico ZhiSheng Information Technology Co, Ltd to further accelerate the company’s expanding business operations in China.

Tico ZhiSheng was established in 1994 and has grown impressively since, cementing a reputation across China as a leading product supplier and service provider of audio and video product system solutions, with a proven track record in integrating design consulting, equipment supply, after-sales debugging, and after-sales service.

It has developed five national sales and service centres, with headquarters in Beijing and Foshan, branches in Shanghai and Guangzhou, and a joint branch and technology exchange centre in Chengdu.

The geographically proximate service model, combined with rigorous scientific project management, full professional services, and an efficient marketing mechanism, makes Tico ZhiSheng the ideal company for Lightware to form a strategic partnership with, following the ending of its deal with its previous distributor, Lightware China/ Beijing Laiwei Visual Technology.

“We are pleased to become a partner of Lightware in the Chinese market, responsible for the sales and promotion of Lightware’s complete solutions,” commented Tico ZhiSheng general manager, Wang Yu Lin.

“As a pioneer in signal management, they possess distinctive technological features and excellent product design, and they have always been committed to providing more forward-looking audiovisual transmission application solutions.

“Our collaboration with Lightware fully reflects our strong alignment with the vision of delivering the best audiovisual experience to industry users. With our product lineup being further enhanced, we will bring more creative audiovisual solutions to the market and customers.”

“We are excited to be partnering with the team at Tico ZhiSheng as we look to accelerate our expansion into the Chinese market,” commented Sam Ng, Regional Director for Greater China at Lightware Visual Engineering.

“The company has built an enviable reputation in the AV industry over nearly three decades of operation, and we look forward to leaning into its expertise, knowledge, and excellence to further our ambitious program in the country.”