Integrated Systems Events has announced the appointment of Jo Mayer as its Senior Director of Marketing. Mayer joins from EasyFairs, a leading pan-European multi-format event organiser, and has over 20 years’ experience in trade shows, conferences and B2B publishing. In her new role, Jo Mayer is responsible for overseeing the company’s marketing and content strategy across multiple platforms in the run-up to its flagship event, Integrated Systems Europe (ISE) in 2021, and beyond.
“Jo is a hugely experienced trade show marketing professional, with an enviable track record of successful events to her name,” commented Mike Blackman, Managing Director of Integrated Systems Events. “Her wealth of know-how and expertise will bolster our existing team and ensure we satisfy the varied needs of our loyal exhibitors and visitors alike, and also drive new audiences and formats. Jo joins us at a time of significant upheaval for the events and pro AV industries alike and I am looking forward to tackling these challenges with her.”
“I’m excited to be joining Integrated Systems Events at this crucial time in its long and successful history,” added Jo. “The transition to Barcelona is well underway and an exciting new era for the show awaits. The run-up to the show is a crucial period, in particular this year with its unique conditions, and I’m very much looking forward to the challenges and opportunities that lie ahead.”
Jo will take her place alongside Operations Director André Hooijer, as part of the Integrated Systems Events Senior Leadership Team (SLT). The third member of the SLT is George Buckingham, recently promoted to Senior Sales Director, who joined the company at the start of 2019 from global specialist media and information business Haymarket. The SLT reports directly to Blackman and is tasked with overseeing the move to Barcelona in this transitional year.
Jo is a seasoned B2B marketeer with over 20 years’ experience spanning exhibitions, conferences, digital and print. She has been pivotal in delivering award-winning campaigns for Easyfairs, Nineteen Events, Clarion and UBM working on flagship brands across a variety of sectors, including ICE Totally Gaming, Ecobuild, IFSEC and Confex.