Audio-Technica Redesigns Website

Audio-Technica has unveiled its entirely redesigned website, developed with a mobile-first philosophy and created to deliver a completely new online experience of the Audio-Technica brand.

The site features a responsive design architecture that translates to whichever device the visitor is using, with enhanced e-commerce functionality for smooth online transactions (and free shipping on orders over £35 / €35). Serving customers in EMEA, United States, Canada and Latin America, the content-focused design of the new site contains the latest information on Audio-Technica’s extensive range of microphones, headphones, turntables, cartridges and commercial audio products.

The comprehensive Commercial Audio section of the site now contains both product and application solutions information for consultants, contractors and system integrators. Organised into easy-to-use sections covering Education, Government, Conference, Theatre, Worship and Hospitality applications, the site offers suggested solutions and links to product information for a wide variety of situations.

Additionally, the site hosts the following resources: an extensive Support section for online orders, warranty/repair, product FAQs, product registration, software downloads, an “About Us” section with Audio-Technica company history, press releases, career opportunities, brand assets and a list of authorised resellers.

“We’re delighted to launch the new Audio-Technica website and offer visitors a much-improved, meaningful experience of the brand online,” said Kelvin Travers, Audio-Technica Europe Digital and Marketing Communications Manager. “The essence of Audio-Technica’s aesthetic is simplicity and the new website reflects our desire to communicate our diverse product offering to customers simply and clearly, whether they’re using mobile device, tablet or desktop.”