Atlona Appoints Brownestone as Manufacturer’s Representative for Pacific Northwest

Atlona, a Panduit company, has designated Seattle-based Brownestone, LLC as its manufacturer’s representative for the Pacific Northwest region, effective immediately. Brownestone will bring its sales-focussed operation closer to commercial AV customers in the states of Washington, Oregon, Idaho, Montana, and Alaska.

As an AV manufacturer’s representative in business since 1999, Brownestone considers Atlona’s product line a perfect complement to its specialized line card. Atlona’s AV over IP based video distribution and networked control solutions especially strengthen Brownestone’s message as a complete AV solutions provider, alongside its range of videoconferencing, audio production, and projection solutions.

“Representing the Atlona product line immediately strengthens and enhances our company’s value proposition,” said Mike Charles, Principal, Integration Channel Sales for Brownestone. “Atlona helps us offer comprehensive and high-performance packages tailored to the needs of our commercial AV customers, especially in the corporate, education and houses of worship verticals. They dovetail perfectly with the rest of our line card, and fills in gaps that previously prevented us from offering a complete package or solution.”

Charles sees strong opportunity for Atlona in the videoconferencing market as more companies seek to connect workers, customers, and partners remotely, and keep gatherings to a minimum for health and safety. “When it comes to AV over IP networking and control solutions, Atlona really shines,” he said. “Atlona is a real asset when it comes to proposing complete, best-in-class video conferencing packages for these types of projects.” 

Brownstone LLC has equipped its own conference room with products from its line card, including those from Atlona, so that customers visiting its offices or joining its videoconference calls can see firsthand how it can benefit them. He envisions regional training and education initiatives with Altona partners in 2021, which he emphasises will “help us build strong customer relationships.”

“Brownestone has a reputation for being very selective about the brands they represent, and their relationships with vendorstend to be long-term,” said Jamey Swigert, Director of AV Sales and Business Development, Atlona. “They are a sales-based organization that works very closely with their customers, and an ideal partner for Atlona in a quickly growing region for commercial AV business.”