APEX Appoints XLR for Benelux Distribution

XLR has been named as the exclusive distributor of APEX products for the Benelux region (Belgium, The Netherlands and Luxembourg). The move follows the recent launch of APEX’s CloudPower series of four channel Class-D installation amplifiers.

XLR is headquartered in Brussels, Belgium, less than 100km from APEX’s own R&D and manufacturing hubs in Beringen. The distribution agreement was facilitated by Alain Boone of Audires, APEX’s EMEA sales agent.

XLR’s general manager, Louis Lukusa commented: “APEX is an excellent fit with the portfolio of leading brands that we represent. The new CloudPower range has sparked particular interest among our clients and we already see a number of opportunities to specify it for high-profile projects.”

Paul Van Hees, managing director of APEX said, “Strengthening our distribution partnerships is a core part of APEX’s growth strategy, so it’s fantastic to begin that journey with a company that’s so well-known and respected in the countries it serves. We look forward to a great working relationship with the XLR team, and we’re delighted that our customers will enjoy the very best pre-sales and after-sales support.”