Alfalite appoints Vitech US as master distributor in Latin America

Alfalite appoints Vitech US as the Master Distributor of the manufacturer in the Rental and Pro AV Integration channels in Latin America.

Vitech US will now distribute the Alfalite Litepix LED panels to its partners in the Rental market, as well as the Alfalite ModularPix LED panels to its integrators in the Pro AV market.

“We are very happy to have reached this agreement with Vitech US, a distributor with a long history, solvency and prestige in Latin America, representing high-level brands to offer its channel quality solutions and high reliability, which is fully aligned with our philosophy in the market,” said Juan Vega, director of International Development of Alfalite.

Pablo Paludi, sales director of the Pro AV division of Vitech US, said: “We are very proud that Alfalite has trusted us for its operations in Latin America. We are convinced that together we will achieve very important things in the Pro AV market in the region”.

He added: “We are seeing a growing demand for LED panel solutions throughout Latin America, and Alfalite is a world leader in this market.

“With all our experience of more than 20 years through the strong distribution network that our company has, we see a very exciting future, with a lot of work and full of projects with Alfalite”.

The agreement, which began to take shape at ISE 2023 and was finalised at NAB Show 2023, represents Alfalite’s entry into the Rental and Pro AV Integration markets in Latin America, where the company already operated in other sectors such as Broadcast and VP XR.