XTA has signed a comprehensive deal for both its XTA and MC² brands with Japan’s leading specialist distributor, Beetech.
The exclusive deal covers comprehensive distribution, servicing and marketing in the territory – with Beetech, part of the Bestec Audio Group, adding a high level of value to customers in a key Asian market.
The British manufacturer has long admired Bestec Audio’s 30 years of experience in the professional audio industry – already representing some of the sector’s leading brands and holding a strong reputation for technical expertise and customer support – making it a natural fit for both XTA and MC² products in Japan.
XTA’s Sales and Applications Manager, Richard Fleming, visited the Beetech team – working closely with key personnel to deliver product training and onboarding across multiple departments.
Discussing the distribution signing, Richard Fleming, said:
“XTA is hugely excited to be partnering with Beetech in Japan for both our XTA and MC² product lines moving forwards. With the company’s heritage, experience and resources in sales, tech support and marketing – alongside its core market alignment across processing, console switchers and amplifiers – we strongly believe this move will strengthen our presence in the territory.
“I really enjoyed spending time onboarding the team and seeing first hand how adding XTA and MC² to Beetech’s impressive portfolio of consoles and loudspeakers will serve as a powerful combination for new and existing customers.
“We look forward to building this partnership into something special in the coming years.”
Mr Ozaki, CEO of Beetech, added:
“We are honored to have the opportunity to distribute the products of XTA and MC2, two globally recognised innovators in the professional audio industry, in the Japanese market.
“We are confident that this agreement will further expand our market presence and contribute to the continued growth of our business.
“Leveraging the technical expertise and customer support capabilities we have developed over many years, we are committed to building a strong partnership with XTA and MC2 and delivering new value to the professional audio market in Japan.”
