SGM has announced the appointment of Venuetech LLC as the sole distributor for the Middle East. Relations go back to 1992, where dynamic lighting made its entrance to the global market. Venuetech is renowned for illuminating a long list of landmark buildings and entertainment projects in the region. With their strong presence and SGM as key player in the global market for dynamic lighting products, together they form a strong alliance.
Peter Johansen, CEO of SGM Light, said: “We have high expectations and we look forward to exploring this strong relationship in a market with such big growth potential for LED dynamic lighting. Together, we create the foundation for cementing a number one position in the region.”
Elie Kheirallah, Technical Director of Venuetech, said: “SGM is going to reinforce our presence due to the extensive product range ideally suited for the harsh conditions in the region. We look forward to develop this strategic partnership.”