Maslow’s operates three premier private members’ houses across London, blending modern coworking spaces with boutique gyms, wellness studios and hospitality-led environments. Following the success of Mortimer House and 1 Warwick, the group recently opened Maslow’s Kensington. With AV playing an essential role in shaping the atmosphere and day-to-day functionality of the new site, Tateside was appointed to deliver a complete networked audio system, building on an existing relationship across Maslow’s other locations.
“We designed a fully networked background audio system throughout the social and wellness areas, along with BYOD setups in presentation spaces and meeting rooms,” explained Jack Cornish, Technical Director at Tateside. “The goal was to deliver high-quality sound which remains discreet and easy to manage, supporting the different ways each space is used without compromising the building’s design-led feel.”
The open-plan living room, which functions as a bar, dining area, and presentation space, is equipped with a discreet presentation system comprising a drop-down Epson laser projector, in-ceiling projection screen, video switching, Airtame wireless presentation and Apple TV, managed through a 5-inch Q-SYS control panel.
“The living room’s semi-exposed ceiling and architectural rafts required careful coordination,” recalled Cornish. “The projection screen was concealed above the raft detail, while the projector was positioned between the rafts to minimise its visual impact.”
The audio design was also carefully planned. Four Martin Audio loudspeakers were mounted on drop rods to provide main coverage, supported by Sonance pendant speakers positioned between rafts. “Finding space for low-frequency reinforcement was more challenging, as the room’s layout left little room for traditional subwoofer placement,” explained Cornish. “To overcome this, we specified 1 Sound floor subwoofers, which were integrated into discreet joinery locations – two concealed within retro-style joinery pieces and two positioned beneath a plinth detail with scalloped wood finish.”
The upstairs Orangery mirrors the living room’s presentation capabilities. “Whether using the projector downstairs or the TV upstairs, we wanted to ensure staff had the same easy and intuitive user experience,” said Cornish.
This focus on accessibility continues across the building’s nine meeting rooms. On entering each room, users are greeted by a custom-branded Airtame splash screen, while a USB-C cable at the table allows them to connect their own device and automatically switch the room into video conferencing mode, with the camera, microphone and loudspeakers routed back to their laptop.
“As a coworking space, BYOD capability is incredibly important,” continued Cornish. “Rather than forcing users into a specific room system, the AV setup supports whatever they bring, giving members and visitors the freedom to run meetings through their own preferred platforms.”
Across the meeting rooms, Tateside combined Neat Bar 2 and Neat Bar Pro systems with Ashton Bentley extenders, Airtame wireless presentation and automatic switching, supported by iPad booking panels.
Tateside also delivered audio across the building’s wellness areas. In the gym, Sonance pendant speakers are supported by an AUDAC compact architectural subwoofer to bring greater energy and impact, while Sonance in-ceiling speakers provide a more restrained, instructor-led listening experience to the yoga-focused studio. Both areas feature AUDAC NWP300 Dante Bluetooth plates, allowing instructors to connect their own devices, with Pragma SOMEO wall-mounted volume controls integrated back into the Q-SYS system for simple adjustment.
Upstairs, the pied-à-terre and adjoining coworking area required a more understated background audio approach, with Sonance pendant and in-ceiling speakers maintaining a consistent feel across the building.
“For us, this project is a great example of how a relationship can grow over time,” reflected Cornish. “We initially became involved with Maslow’s through smaller support works, but by building trust and understanding how they like to operate, that relationship has developed into something much more significant. Being trusted with the Kensington project was a real milestone for us. To see the finished space now, and to know how carefully the technology has been integrated into it, is something we are genuinely proud of.”
As Maslow’s Kensington opens its doors and workspaces begin to fill, members can benefit from an AV system that feels intuitive and flexible. From discreet background audio and presentation systems to BYOD-enabled meeting spaces and wellness areas, Tateside has delivered a fully networked solution that supports the full Maslow’s Kensington experience.
