Sennheiser has announced that it has entered into a partnership agreement with Jordan-based Advanced Solutions. As an Authorised Partner, the reseller and systems integrator will now offer products from Sennheiser’s System Solutions range which includes conference and translation, tour guide, and a wide range of wired and wireless microphone systems.
According to Sami Janho, General Manager at Advanced Solutions, the timing is now right for the aggressive expansion of Sennheiser’s market share in Jordan. He said: “A reasonable portion of the market now demands reputable and reliable products accompanied by a high level of service. Organisations are keen to explore best-in-class solutions which provide a clear long-term roadmap and grow with their business needs. We see this as the opportunity for Advanced Solutions to extend its conversations with existing clients and also penetrate into new industry verticals.”
Advanced Solutions intends to focus on the business communications, hospitality, education, government, houses of worship, visitor audio solutions, and guided tours market segments. For these, the systems integrator believes that Sennheiser’s TeamConnect, Mobile Connect, LSP 500 PRO, and ADN and ADN-W audio conference systems will be particularly well received in Jordan. Advanced Solutions has already taken delivery of a range of demo equipment, allowing customers in the country to receive live demonstrations to aid their purchasing and implementation decisions.
Sennheiser selected Advanced Solutions as a partner on the merit of its strong technical competencies in solution selling and implementation as well as its deep penetration into the local market. The systems integrator has been provided with a number of online training courses and a comprehensive two day hands-on training in Dubai to ensure that it is capable of professionally managing the entire project lifecycle. Advanced Solutions will also server other systems integrators and solutions providers in Jordan.
“Advanced Solutions was a natural fit for Sennheiser. The company has demonstrated its commitment to quality and home-grown expertise, and has strong competence in the fields of system integration and AV conferencing. We believe they will be a long term strategic partner and we are already looking at conducting additional trainings in Jordan to further extend their proficiency in our solution range,” said Mig Cardamone, Director of Sales and Marketing at Sennheiser Middle East.