Powersoft announced the appointment of Giacomo Previ as Sales Manager.
Giacomo joins Powersoft from speaker manufacturer Eighteen Sound, having worked with the company for almost 15 years; becoming familiar with Powersoft’s patented IPAL technology, following the transducer specialist’s adoption of Powersoft’s amplifier hardware module, IpalMod.
Earlier in his career, Giacomo held a marketing-focused post at Loud Technologies in Amsterdam, where as European marketing communication manager he drove the MarComms activities for its brands, supporting branches and independent distributors.
As sales manager of OEM Solutions for Powersoft, Giacomo was tasked with managing OEM sales around the world, exploring strategic business development opportunities and developing the roadmap of technologies and innovations for future market needs.
Responsible for the P&L of the OEM Solutions Division, he will also manage the sales support team, working closely with customer care and marketing to guarantee service levels and exposure in the market – as well as directly managing some key accounts to support the regional sales managers.
This new role has been developed to support Powersoft’s OEM Solutions Division. As market leader in the sector, the company is placing renewed focus on its OEM business, defining new strategies to further support existing partners and grow by attracting new ones.
This offers OEM partners complete EMI safety certifications, CB reports and all the documentation needed to speed up the process and reduce overall costs which can impact competitiveness and ability to seize new opportunities.
Giacomo commented: “It’s a great honour for me to join the Powersoft family and I can’t wait to introduce OEM customers to the most innovative products available on the market.
“Powersoft simply offers the best amplifier solutions to the pro-audio industry thanks to its unique mix of technological vision, product quality, long term reliability, high performance and unrivalled manufacturing capability, and I have no doubt that the exciting new product roadmap will further reinforce its position.
“My years of experience have given me a deep understanding of the OEM customer business and I am committed to building relationships with partners old and new based on mutual trust and strong cooperation, taking Powersoft’s successful operations to the next level.”
Sales and business development director at Powersoft, Luca Giorgi added: “Giacomo is a fantastic addition to our team and I’m delighted to welcome him on board. His professional background combined with his strength of character makes him the perfect fit for the team as we take on the challenges ahead in an increasingly competitive marketplace.”
“With customer experience front of mind, Giacomo will ensure our commitment to a true end-to-end partnership is something we live and breathe, leaving partners in no doubt that Powersoft is the only brand to offer a comprehensive, best-in-class solution,” concluded Luca.