PIXELHUE expands in North America, appoints Blizzard Lighting as #1 U.S. distributor

AV solutions company PIXELHUE Technology has joined forces with Blizzard Lighting in a distribution partnership covering the United States and its territories.

Born from NovaStar, PIXELHUE quickly achieved international market success with its image processors, presentation switchers and event controllers. With existing offices in China and the Netherlands, the new partnership with Blizzard Lighting, also a top U.S. distributor of NovaStar’s, allows PIXELHUE to further establish its worldwide footprint.

“We are very happy to have found an experienced, knowledgeable, and specialized distributor like Blizzard Lighting, who also emphasizes the highest quality of product & support in the live event space,” said PIXELHUE’s General Manager of International Business, Bella Han.

With inventory stocked locally, Blizzard Lighting’s logistics capabilities give customers the ease of domestic ordering, shorter lead times, and US-based training & support. These offerings plus new product availability in the marketplace give PIXELHUE a competitive advantage.

“We’re thrilled to announce this partnership. PIXELHUE’s growing expertise and product mix are a perfect combination with our existing internal operations, LED video knowledge, and industry reach,” said Atom Slaby, COO at Blizzard Lighting.

Collaboration has been ongoing for months, with new product demonstrations and in-person training taking place to strengthen the relationship. PIXELHUE brands will gain exposure with hundreds of authorized resellers in Blizzard Lighting’s network, including upcoming training opportunities at their Wisconsin headquarters and facility in Los Angeles, California.

Blizzard Lighting’s architectural and event production LED lighting fixtures, among others, are complemented by their IRiS Video series of pro-touring, permanent install, stage/rental, fine pitch, and virtual production LED panels; PIXELHUE’s product lines include video processors, switchers, controllers, and media servers designed for live events, conferences, stadiums and performance venues.