Pixel Artworks Illuminate McArthurGlen Designer Outlet Ashford

Pixel Artworks at McArthurGlen Designer Outlet in Ashford

Pixel Artworks, the award-winning specialists in light and pixel technology, have designed and delivered The Garden of Light, a unique multi-sensory installation for McArthurGlen Designer Outlet Ashford.

The Garden of Light uses the latest LED pixel lighting and immersive audio technology to create a stunning 360 degree virtual garden environment and is part of the expansion of McArthurGlen Designer Outlet, Ashford. In tribute to Kent’s status as the ‘Garden of England’, The Garden of Light provides shoppers with a multi-dimensional walkthrough experience designed to stimulate the senses and reflect on visitors’ connection with nature.

The experience will also feature Europe’s largest living wall installation, made up of more than 120,000 leafy green plants, and although the experience is free, visitors are encouraged to donate money towards building a sensory garden for the William Harvey Hospital.

The Pixel Artworks team used TouchDesigner (TD), a powerful visual development tool, to combine projected visuals, pixel lighting and intuitive interactions. TD also facilitated the management of multiple arrays of continuous projector outputs on several canvases – all vastly different in nature. In total, 16 projectors will create over 200,000 lumens throughout the installation.

“Real-time generative content has been a focal point of achieving a beautifully fluid, unique experience in the space – something we’ve only seen achievable to this extent in Notch,” said Haaziq Farook, Senior Technology Consultant. “The recent integration into TD opens up a new world for us in this installation. We’ve manipulated incoming sensor data using TD, and affected parameters in Notch inside a single project. The net result is an optimised workflow to output precisely triggered, high-quality motion graphics.”