Philips Lighting, announced entertainment technology supplier cast as the first full distribution partner of its entire entertainment lighting portfolio in Germany.
As official distributor, cast has integrated Philips Vari-Lite moving head luminaires into its stock. The company will also hold a wider range of Philips Selecon LED fixtures, Strand Lighting control consoles and Showline effects lights. This will facilitate faster delivery of units and spare parts within Germany.
General Manager for Philips Lighting’s entertainment business Grant Bales-Smith said, “As part of our strategy of being a provider of connected lighting systems, we are establishing partnerships around the world that will offer a total entertainment lighting capability so our customers have a one-stop shop for all their lighting and project needs. We have decided to take this step with cast in Germany – one of our most longstanding and valued partners.”
Well-known for its close relationships with customers, personal service and professional advice, cast will also now offer open days and training on all Philips Lighting entertainment products and systems.
“We’re very excited to reach this next level of our partnership,” said cast’s Lighting Sales Manager Christian Pies. “Philips Lighting offers a wide portfolio of entertainment lighting products for different market sectors from a single source and we are proud to reflect this in our new role as a total solution partner. There has always been a high demand for Philips Lighting’s entertainment products in the German market and we are confident this collaboration will only serve to increase it.”
The company has facilitated the use of Philips Lighting’s entertainment lighting products for high profile events in Germany, such as the annual Pop Meets Classic concerts.
Based in Hagen, cast has been a distributor of Philips Lighting’s entertainment products for nearly 20 years, starting with Philips Selecon in 1998. The company began distributing Philips Strand Lighting and Philips Showline in 2014 and gained the exclusive rights to Philips Vari-Lite in October 2016.