New power – Adam Hall Group expands Integrated Systems team

The Adam Hall Group is further expanding its Adam Hall Integrated Systems division. Christian Latzelsberger has been appointed the Head of Sales – Adam Hall Integrated Systems.

In this capacity, he is responsible for shaping the strategic direction and overseeing the sales division of Adam Hall Integrated Systems. Supporting him in the DACH region is Uli Golka, who serves as Technical Support Engineer for Integrated Systems.

Product management is handled by Senior Product Manager, Gabriel Alonso Calvillo while Jens Werner assumes the role of Junior Product Manager. Last but not least, the rapidly growing AV business segment of the Adam Hall Group will be led by Christine Gerhardt as its Marketing Manager. Christian Latzelsberger brings over 30 years of experience in the AV, broadcast and pro audio industry, most recently serving as Global Intercom Senior Product Manager for Bosch Security and Safety Systems.

His focus will be on prioritising the expansion of the AV integrator network and fostering extended cooperation with technology partners to gradually expand into the hospitality, leisure, corporate, retail, and event venue sectors. Christian Latzelsberger will report to Markus Jahnel, Managing Director/COO of the Adam Hall Group. “I’m really looking forward to this new challenge,” explained Christian Latzelsberger. “The AV sector is an extremely innovation-driven and fast-growing market for which I see great potential. I look forward to contributing my many years of experience at an international level to the strategic expansion of Adam Hall Integrated Systems.” With Uli Golka, the newly formed Integrated Systems team has gained an equally experienced Technical Support Engineer for Integrated Systems DACH. Before joining the Adam Hall Integrated Systems division, Uli worked for the Adam Hall Group for more than ten years as Sales Representative for Northern Germany. Gabriel Alonso Calvillo is also taking on a new position within the Adam Hall Group. As Senior Product Manager for Integrated Systems, Gabriel leads the product management team of the Adam Hall Integrated Systems division and works together with Jens Werner, who as the new Junior Product Manager is primarily responsible for the installation area of the Adam Hall Group brand, LD Systems.

Before joining the Adam Hall Group, Jens was responsible for the planning and realisation of AV projects at AVI-SPL Germany. Ivan Klepac, Field Application Engineer – Integrated Systems, will continue to act as the central point of contact and support for the planning and practical use of the Adam Hall Group’s Integrated Systems solutions. The team is completed by Christine Gerhardt as Marketing Manager, Integrated Systems. Previously serving as Senior Event Marketing Manager, Christine spearheaded the strategic planning and execution of the Adam Hall Group’s global trade fair appearances as well as the development of new event formats for various customer groups. “Adam Hall Integrated Systems represents a portfolio of different audio and lighting solutions,” said Christine. “I aim to harness the strengths of our individual brands and enhance awareness and growth of the division through tailored communication within the AV industry. Through new marketing concepts, we will leverage our high level of technical expertise and the unique heritage of our company.”