Messe Frankfurt, one of the world’s leading trade fair and conventions organisers, has announced the launch of Prolight + Sound Middle East, the region’s exclusive international trade and networking event dedicated to technological services for the entertainment, events, creation and media industries.
Prolight + Sound Middle East will be the tenth exhibition on the Messe Frankfurt Middle East portfolio of events in Dubai. It will cater to the burgeoning demand for professional services and top-drawer technology in the fast-growing events, entertainment and audio-visual industry in the region.
“As an addition to the successful international Prolight + Sound brand, the trade show will provide a platform that mirrors this impressive growth trend,” explained Stephan Kurzawski, Senior Vice President, Messe Frankfurt Exhibition.
“With the region becoming a major destination for high profile events, and set to host large-scale international gatherings such as the Dubai Expo 2020 and the FIFA World Cup 2022, demand for leading-edge technology and high-quality sound and light products is on the increase from event organisers, retail chains and venue operators,” said Ahmed Pauwels, CEO of Messe Frankfurt Middle East. “We have brought Prolight + Sound to Dubai in order to bring leading international suppliers in touch with a wide range of prospective clients from across the region.”
The booming entertainment and hospitality sectors, large-scale retail developments and the buzzing events circuit in the region with its headquarters in Dubai, is further driving demand for the latest audio-visual solutions and technology to power their stages and events.
The region, with its multicultural population, is also a major destination for a large number of international artists and performers, as well as cultural troupes and myriad international sporting events, all of which increase demand for high quality sound and light solution providers as well as equipment renters and operators.
It’s estimated that the Middle East and African audiovisual audio visual market is among the fastest growing worldwide; according to InfoComm International, a trade association, the regional audio visual market was valued at US$2.79 billion in 2012, and is expected be worth US$4.63 billion by 2016, growing at a compound annual growth rate of 13%.