Martin Audio Partners with Audio-Technica Germany

The Audio-Technica Germany team

Martin Audio has appointed Audio-Technica Germany as its new distributor from October 1, 2018.

Already distributors of Allen & Heath and Clear-Com — as well as its own brand — Audio-Technica Germany will drive sales in both the installation and rental staging channels. “It’s a case of two great brands joining forces to create an outstanding offering in both these sectors,” confirmed Audio-Technica Germany General Manager, Matthias ‘Mex’ Exner. “Martin Audio comfortably bridges the gap between our great mics and wireless systems, through the A&H consoles to the audience’s ears.”

“Martin Audio is traditionally an innovative and great brand,” adds Tom Mikus, Audio-Technica’s Sales & Marketing Director Professional Audio. “It needs extensive support and a vertical distribution structure to succeed here. Improving both will therefore be our primary goal.”

With a dedicated team of 25 personnel in Germany looking after the professional market, successfully delivering events and projects to a wide audience, customer support and service will take top priority. Audio-Technica Germany has immediately underpinned its commitment by hiring a dedicated brand manager in Tobi Franzgrothe, who has lengthy experience with Martin Audio after working with the manufacturer’s previous distributor.

With a proven track record in both the installation and rental markets — and with strong, historic personal links with the brand —Mex said his company is eager to get started, particularly now that Martin Audio is again under independent ownership.

“We had an impressive demo at Infocomm18 and the Open Days, followed by a swift re-launch of Martin Audio in Germany, commencing October 1,” he said. “The addition of Martin Audio to our distribution portfolio is an exciting development as this turns it into a one-stop-solution: from the microphone to the loudspeaker and matching peripherals like Intercom, we now have a well-rounded portfolio for the various vertical markets. Here at Audio-Technica there is always the right product for every project,” adds Tom in summary.

Martin Audio EMEA Sales Manager, Bradley Watson added, “We are delighted to be partnering with Audio-Technica Germany. The team has a proven track record in both rental and install and the company is perfectly placed to take advantage of the many opportunities offered by a premium speaker brand such as ours.”