MADRIX Welcomes Procom as Distributor for the Middle East

inoage is pleased to announce that Procom is now the official distributor of MADRIX in the Middle East.

After several years of close collaboration and top-notch projects in the region, Procom and Prolites are now the official distributors for MADRIX for the Middle East. With this move, MADRIX has expanded the distribution rights from Lebanon to all Middle East countries. “We are very proud of the trust that MADRIX has put into us in expanding our distribution role, this is a great opportunity but also a responsibility to support the thriving MADRIX community however, we are utterly committed to offering the best support for MADRIX users in the Middle East”, said Rami Harfouch, Business Development Manager at Procom.

With the expanding popularity of LEDs for entertainment and architectural applications as well as an increasing need for a superior level of artistic control, MADRIX stands out as the only solution. While pixel mapping was limited to a 2D level, MADRIX has led the way into 3D pixel mapping and the creation of three-dimensional structures, allowing for stunning LED setups all around the world. The MADRIX product catalog includes both hardware devices and software as its strength and uniqueness originate from an ability to create content via its internal effects generator.

“While there is a strong brand recognition of MADRIX, we believe there is room to increase the awareness regarding the full potential of the MADRIX software and hardware, emphasising its role in creating robust, trouble-free solutions with superior levels of control”, said William Boutine, the MADRIX product expert at Procom. Most recently, Procom and Prolites have supported the delivery of two premier pixel mapping projects powered by MADRIX, the legendary Garten club in Lebanon as well as club VII in Dubai.

“We are incredibly excited to announce this cooperation as we at MADRIX believe that the best way for our clients to select and purchase MADRIX products is only from authorised MADRIX distribution partners and dealers. MADRIX takes great care to ensure that authorised dealers offer the right tools for each project as well as the very best customer service. Together with Procom, we are now eager to offer our LED lighting control products proudly made in Germany to the entire region,” says Christian Hertel, Sales Manager for MADRIX.