Lawo Supports Growth Plans with Sales Restructuring

Lawo, the German manufacturer of network, control, video and audio technology for broadcast and live applications has re-structured its global sales team following the Lawo company reorganisation in January 2016.

With strong growth plans based around an expanding IP product portfolio, the re-structured sales organisation combines the expertise and experience of all the Lawo entities into a single global concept. For this one-stop, turn-key approach for broadcast, installation and live customers, Lawo has formed focused regional teams to maximise customer service and consultation. This will provide customers and partners with direct local access to strong technical expertise and application knowledge to support the industry move to IP infrastructures and technologies.

Jamie Dunn, Head of Global Sales for Lawo coordinating the worldwide sales team said: “Lawo is one of the few companies with a fully integrated product portfolio that covers complete solutions for IP Audio, Video and Control. The re-structuring of our talented sales individuals into newly focused regional teams will allow us to meet our strong growth objectives over the coming years whilst maintaining on our main strength; the close connection and trusted partnerships we have with all our customers.”