L-Acoustics announced the appointment of Alex Soto as Applications Engineer, supporting the rental and install markets in Latin America and the Caribbean. Working in close collaboration with regional sales manager Tim McCall, Alex’s expertise will benefit the dynamic and growing network of partners and clients in the LATAM region.
A well-known and well-liked figure in the Latin American professional audio industry, Alex bring to L-Acoustics extensive experience in all areas of sound production and deep knowledge of L-Acoustics systems. Having global experience with high profile touring artists such as The Rolling Stones, Chayanne, Rammstein and Maroon 5, Alex is also renowned for his sound designs for festival stalwarts Hell and Heaven Fest, Electric Daisy Carnival or MTV World Stage. He’s worked for and with the most prominent sound providers throughout the region and honed his L-Acoustics expertise as a consultant and trainer since 2007. Alex is ideally-based in Guadalajara, Mexico, giving him quick and easy access to partners and clients throughout the region.
“The appointment of Alex is the greatest indication of the strength of our commitment to the Latin American and Caribbean markets,” affirmed Tim McCall. “His in-depth knowledge of and experience with L-Acoustics systems, having performed as system tech across the region, will prove invaluable to our growing network of distributors, installers and rental partners in the region.”
“I’m pleased to join a team that is fully focused on offering systems that provide long-term value and cutting-edge innovation to its partners and clients,” added Alex Soto. “I look forward to providing ongoing local support and broadening L-Acoustics training and technical assistance programs in Spanish.”