JoeCo has announced Starpoint Distribution as its new exclusive sales representative in Germany and Austria. The agreement, expected to significantly raise the company’s profile in both territories, will have its first public outing at the forthcoming Prolight + Sound exhibition in Frankfurt, when JoeCo will take pride of place on the Starpoint booth.
Headquartered in Hamburg with more than 20 years’ experience of bringing premium brands into Europe’s German speaking markets, Starpoint is one of the largest distribution specialists in Germany. Widely considered a leader in its field, the company spans a wide variety of markets, from audiovision installs to broadcast and live sound. Also included in its portfolio of brands are Midas and Klark Teknik.
Plans are already underway for promoting JoeCo in Germany and Austria. “We are very proud to represent a brand with the prestige of JoeCo, and we are looking forward to a long and mutually successful partnership,” commented Starpoint Distribution’s Founder and Owner, Lutz Gehrke. “We feel that products such as the BLACKBOX recorder and BLUEBOX Workstation Interface Recorders not only fit perfectly into our existing portfolio, but actually complete it. We are already working on a number of initiatives for bringing these industry standard products the recognition they deserve.”
“Starpoint is a highly respected company with great ideas and the willingness to invest and make those ideas a reality,” said Joe Bull, Managing Director of JoeCo. “We are very confident that we have found a strong partner for Germany and Austria, and that Starpoint will help to raise JoeCo to new levels of success in these extremely important markets. We’re thrilled to be working with them.”