HARMAN Professional announced a new partnership with Algam Ibérica for audio and video control product distribution in Spain. The distributor will take responsibility for branded products including AMX, JBL Professional, Crown, Soundcraft, BSS, Lexicon, and dbx.
The new partnership between Algam Ibérica and HARMAN Professional will represent both companies’ shared mission of providing industry-leading audio solutions to more customers in Spain. Algam Ibérica will have full access to all HARMAN Professional audio and video control brands in the region while also providing product service, including AKG, distributed by Music Distribución.
Algam Ibérica was selected because it possesses the necessary mindset and drive to deliver premium service and top-tier expertise on HARMAN Professional products to Spanish customers that include audio engineers, production houses, and integrators. This collaboration marks a significant stride in advancing HARMAN’s objective to extend its reach to an unprecedented number of customers while delivering unparalleled audio and video control solutions.
“Algam has a long and proud history of providing high-quality products and service to our customers, and our partnership with HARMAN Professional is a natural extension of that mission,” said Benjamin Garnier, Managing Director, Algam. “We are thrilled to offer a wide range of premium HARMAN Professional’s audio and video control solutions to the Spanish market and look forward to working closely with the HARMAN team to do so.”
HARMAN Professional will continue to build, strengthen, and solidify its new partnership with Algam Ibérica as it continues to further develop its presence in the Spanish market.
“We are excited to announce the expansion of our collaboration with Algam Ibérica as our audio, video & control distributor for the HARMAN Professional portfolio that includes many of our iconic brands in Spain,” said Hamid Soufian, Vice President and General Manager, EMEA, HARMAN Professional. “Algam Ibérica consistently demonstrates outstanding performance for the customers they serve, making us confident in their ability to further enhance our portfolio. We eagerly anticipate the opportunities this expanded partnership will bring.”
