Fremlab Fits Dodge Showroom

Peugeot dealer Mårtensson Bil now has a new visual and sonic solution to set apart their new Dodge Pickup showroom at their Headquarter in Helsingborg, Sweden.

Mårtensson Bil, which is independently owned by Johannes Mårtensson, contacted locally based AV specialist Fremlab and asked Björn Nilsson to propose some ideas. Sound specialist Nilsson contacted lighting designer Björn Arnason, also a technical sales specialist from Swedish distribution company Bellalite.

Arnason’s lighting design incorporates 42 Robe PARFect S1s. They are installed on a series of trusses in the roof. The shed style showroom at the back of the main car display area has a corrugated metal finish and is painted black. “Apart from setting the tone, to deal with the harsh, black background, I needed a luminaire that would make the cars and trucks literally pop out of their surroundings,” stated Arnason.

The Robe PARFect S1’s colour temperature of 6000K is close to daylight and works as a stunning contrast to the moody, shadowy room, creating a real sense of drama of the space. “Entering the showroom is more of a theatrical experience,” explained Arnason. PARFect S1s have also enjoyed a few other automotive successes including the lighting of two car podium spaces for Volvo in the arrivals and departures sections of Landvetter Airport in Goteborg.

Arnason made his decision based on some more broadly imaginative aspects like the quality and effect of the light output, and with such a massive choice of LED lighting available, the proven reliability of Robe was exactly right for the client.

The Mårtensson Bil Dodge showroom is tightly packed with around 10 different vehicles including a striking yellow Dodge Hellcat, one of only 10 in Sweden, complete with a supercharged 6.2-litre V-8 engine bursting with 707 bhp and a torque of 650 lbs-per-foot.

LED light sources were a prerequisite given the country’s long term commitment to reducing carbon emissions, and the longevity, low maintenance and long warranty offered by Robe were all additional incentives for the client.

The showroom installation was completed with a kick-ass JBL sound system designed by Björn Nilsson adding some serious bass as requested by the owner.

For the showroom Grand Opening event, lighting was programmed by Arnason on an Avolites Quartz console, with the day-to-day looks and scenes recorded onto a PC-programmed Sunlight stick control which can be accessed remotely by iPhone.