ETC has announced the promotion of Darren Beckley to the role of sales manager for ETC Ltd. In this newly created position, Darren will oversee all sales activity in the regions covered by ETC Ltd, including the UK and Ireland, northern and southern Europe, the Middle East and Africa. He will be based out of ETC’s London office and will spend time in all territories, providing support to ETC Ltd’s regional sales managers and their dealer and distributor networks.
Darren has more than 15 years of experience working in the industry, including more than a decade with UK-based dealer Stage Electrics. For several years, he was sales manager for installation projects, leading a team responsible for designing and selling integrated lighting, audio, video and stage engineering systems across the EMEA region. He was also responsible for establishing the Dubai branch of Stage Electrics and subsequently joined ETC as the regional sales manager for the Middle East in early 2016.
“Darren has done an incredible job in his role as a regional sales manager,” says Mark Vassallo, ETC’s vice president of sales. “He is well-liked and respected by his colleagues and there is no doubt he will do a fantastic job as the ETC Ltd sales manager.”
ETC Ltd General Manager, Matthew Brookfield adds, “Darren has demonstrated a special aptitude for relationship building which is important for ETC and all of our customers. Together with his team of talented regional sales managers and the ETC portfolio of products and services, we expect him to achieve great things in his new role.”