Cloud Confirm New Distribution Partner in Singapore

Cloud Electronics has announced the appointed of Loud Technologies Asia (LTA) as its new distributor in Singapore. LTA, a subsidiary of Trektech, is a principal distributor in the region, providing the Singaporean market with a portfolio of products from a number of reputable brands, such as K-array, One Systems and Chauvet.

Having confirmed the appointment following a productive meeting at ISE 2017 earlier in the year, Cloud Managing Director, Simon Curtis feels his decision to appoint LTA as its distribution partner has been fully justified.

With offices in Singapore, Indonesia and Cambodia, LTA is managed by Colin Quek.

“I’ve been a fan of Cloud’s engineering quality, such as the perennial Z4 and Z8 zone mixers for many years, representing the brand is a great honour,” Colin said.

“From an installer’s point of view, the reliability of their easy-to-install range and design features set them apart. Their new wall panel products allow easy extension over Cat-5e cabling and I’ve been particularly impressed with the new loudspeakers,” added Colin.

“Furthermore, Cloud products also fit well into Bose applications, which is another distinct benefit. With its ‘Made in Britain’ credentials the Cloud brand is well established in the hospitality and corporate market sectors, but LTA will enhance visibility further.”

Simon concluded: “It’s an absolute pleasure to be working with Colin, who reputation for professionalism and outstanding brand representation precedes him. I’m very excited about the future possibilities for Cloud in Singapore, Indonesia and Cambodia with Colin and his team.”