Chroma-Q Appoints Paul Pelletier as Global Brand Manager

Chroma-Q®, a world-renowned brand of premium performance LED lighting solutions, manufactured in North America, appoints Paul Pelletier as Global Brand Manager for Chroma-Q.

Paul Pelletier is a 30 year veteran in the performance lighting industry working for industry leaders, most recently Martin Professional in the role of Solution Manager. Bringing with him extensive experience working with key brands, Paul has been an integral asset in brand development and marketing. He has worked closely with product development, sales, marketing and technical support to develop products, as well as to promote and sell these products within the lighting marketplace.

Reporting to Jean-François Canuel, Managing Director for the Canadian Operations, Paul will provide the direction to promote and continue the growth of the Chroma-Q brand with support and training for clients and users. He will also work closely with Chroma-Q’s R&D team to create forward-looking, successful product development efforts that anticipate and fulfil end-user lighting design needs.


“Paul Pelletier has built a solid reputation in the lighting industry through product development, brand management and in building business relationships. I am honoured to welcome Paul to the Chroma-Q Team.” comments Jean-François Canuel, Managing Director for the Canadian Operations.

Paul commenced his new journey for Chroma-Q attending IBC2017 tradeshow in Rai, Amsterdam, and PLASA 2017 international tradeshow in London, to discuss highlights from the Chroma-Q LED product range at the brand’s dedicated stand.

The Chroma-Q range of premium performance solutions is designed and built to exacting standards in North America, and has been adopted by many leading designers and specifiers for some of today’s most demanding and prestigious lighting applications. As a result of this, the brand has received awards from several industry associations.