BTX Technologies lands Optimal Audio US distribution deal

Optimal Audio has appointed BTX Technologies as a distributor in the US.

Optimal Audio, part of the Focusrite Group, manufactures a one-stop solution of control, amplification and loudspeakers for small to medium sized commercial installations, with a focus on supporting multi-zoned venues. Its streamlined product-offering works seamlessly to deliver simple-to-install, high quality sound systems that can be easily operated by anyone, not just engineers.

For more than 50 years, BTX has helped its partners overcome technical hurdles with a wide array of integration products. Optimal Audio Managing Director, Dom Harter stated: “BTX is a trusted and highly respected name in the AV industry, well known for its grassroots sales efforts, great technical support and strong customer service. The BTX team noticed very early on the value of what Optimal Audio brings to the market, and we’re delighted to be entering into what we believe will be a very fruitful partnership with another influential distributor.”

BTX CEO, Greg Schwartz commented: “When we look for new products of value to offer our integration customers, sophisticated products that are simple to install appeal to us most. That is the very definition of Optimal Audio’s approach to commercial audio, and it’s why we are so excited to bring them into our current family of products as we continue to expand our audio offerings.”

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