Ayrton Appoints Matrix as Exclusive Distributor for Denmark

Ayrton has announced the appointment of Matrix as its new exclusive distributor for Denmark. The appointment takes place with immediate effect.

Matrix is a young, dynamic company that has quickly established itself as one of the leading sales and distribution companies for the entertainment industry in Denmark. With a wealth of hands-on industry experience, the Matrix team brings comprehensive knowledge of the products it sells and the industry needs they address and enjoys strong relationships with their customers and suppliers.

The company prides itself on being constantly on the lookout for new products, new business partners, new customers and new ways to do business and strives to be at the top of the market by supplying the most relevant products.

“Ayrton was the obvious choice for us, as we needed a high profile moving light brand to complete our lighting program,” said Jakob Hansen, sales manager for lighting and staging at Matrix. “The arrival of Ayrton’s new line of profiles, spots and wash fixtures was the deciding factor for us – they fit perfectly into our range of professional sound, light, stage equipment and audio-visual products.”

Matrix will focus on bringing the full Ayrton range of LED lighting products to the Danish market and the sales team are already out on the road with the new range of fixtures. “The Ayrton product range is strong and we are obviously excited about our role as Ayrton distributor,” continued Jakob. “Our expectations for the brand development are high – and very interesting when we look at everything that is currently on the international moving light market.”

“We are very proud to be represented by Matrix in Denmark,” said Linnea Ljungmark, international sales for Ayrton. “The company is known for its ability to find high quality brands and present them to the market with skill and dedication. We are extremely excited to be working with them.”