Absen Europe has announced the appointment of industry experts Liam Winter as Product Director and Michael Scott as Technical and Project Manager, in a move which clearly signposts the company’s commitment to its valued and growing customer base.
Liam joined Absen Europe in July from PSCo, Absen’s UK distribution partner and as such is perfectly poised to take up this brand new role. With more than 15 years of experience in the AV industry in a variety of senior sales, business management and product management roles, he has a wealth of knowledge to draw on thanks to time spent with leading manufacturers of cutting edge video wall display technologies as well as with users and channel partners in a wide range of fixed installation and rental markets. With four years of product management experience as one of only two Absen Platinum (highest) level VAP partners in Europe, Winter negotiated PSCo’s exclusive distribution agreement with Absen and achieved number one LED distributor status for PSCo in the UK.
Based in the UK but with frequent travel to Europe and Absen’s headquarters in China, Winter’s brief is to manage the customer experience end to end for Absen’s European client base. In the role, he will work hand in hand with customers to determine their needs, stay close to the market to understand trends, communicate with Absen’s Chinese headquarters on market demands and conduct training and host customers at headquarters and industry trade shows.
The new position has been created to support Absen’s ethos of putting the customer at the heart of everything it does, providing faster, easier and improved access to product information and support in their local market, and, ultimately, ensuring they have access to the latest and most innovative highest quality LED display products, at the right price, at the right time.
“The LED market is exciting, fast moving and continuing to grow exponentially. I have witnessed first-hand how Absen has taken a lead role in product innovation without compromising on outstanding product quality and customer service. As the world number one exporter of LED for the past seven consecutive years, Absen has proved time and again that it knows how to give customers what they need today with quality that keeps them coming back tomorrow” said Liam. “Absen has always delivered unrivalled price and performance for innovative and market leading LED technologies with an unwavering commitment to excellent customer service and ongoing support. I am very proud to join the expanding team and bring my passion for technology and constant improvement to the table as the company continues on its journey of success and development” he concludes.
Complementing Liam’s role, Michael Scott has taken up the position of Technical and Project Manager. In post since last month, Michael is based at Absen’s European headquarters in Rüsselsheim, Germany and will manage all aspects of Absen’s Technical Service Department, defining processes and standards, providing direct supervision and leadership to all technical personnel. In addition the headquarters aim to establish and train the local service and project management teams to ensure customers continue to receive the outstanding levels of service that are synonymous with Absen.
Michael joins Absen from world digital signage leader JCDecaux, where he oversaw a programme to standardise the configuration and software across its 2500+ digital displays. He has also held tenure with Clear Channel International, working alongside many international suppliers of LED displays to implement digital outdoor advertising in its infancy in America and Europe. Prior to this he worked on quality inspection systems in a 24/7 production environment, instilling processes and controls to improve performance and quality. On his appointment, Michael remarks, “I am excited to join the open and dedicated team at Absen Europe, working together to deliver industry-leading, top quality products, customer service and support. We will be striving for continuous improvement as the company continues to grow, keeping it front and centre in the minds of customers.”
Commenting on the appointment of Winter and Scott, Ruben Rengel, Managing Director, Absen Europe and Oceania said, “I’m delighted to welcome Liam and Michael on board, as our business continues to go from strength to strength. Their extensive industry experience and deep industry knowledge will be a great asset to Absen, as we consolidate our market position. Our customers are our lifeblood and we are fully committed to bringing them constant innovation in our technologies, top quality in our products and market-leading service.”