Xilica appoints Beetech as distribution partner for Japan

Xilica has appointed Beetech as its authorised distributor in Japan. The partnership with Beetech is designed to deliver enhanced service, support and stockholding to Japanese customers across the corporate, education and government verticals, alongside the numerous markets Beetech serves through its portfolio of leading audio brands.

“We’re very happy to be working with Beetech and its knowledgeable team to scale our business in Japan,” said James Knight, CEO, Xilica. “Their technical understanding, complimentary brands, and deep customer relationships will deliver an enhanced experience to resellers throughout the country and solidify our footprint within the Japanese market. This new partnership will also allow us to further develop our work with Xilica Global Alliance Partners in Japan and co-market complete solutions for today’s collaboration and learning spaces.”

Beetech is a Tokyo-based professional audio distributor founded in 2016, and the Japanese representative of Tannoy, Turbosound, Renkus-Heinz, amongst many other leading vendors from across the marketplace. The organization offers manufacturer-certified engineers, regular product training classes, and dedicated application engineering resources for its network of resellers throughout the country.

“Beetech is delighted to be partnering with Xilica to grow its presence in Japan,” commented Takayuki Ozaki, CEO, Beetech. “We are passionate about their products and feel Xilica to be a great fit for the many teaching and learning spaces, auditoria, conference rooms, and discussion chambers that are being upgraded throughout Japan. We look forward to bringing these solutions to our customers.”

Xilica’s award-winning range of IT-centric audio solutions for the modern collaboration space includes digital signal processors, network endpoints, user interfaces, and speakers, offering system integrators the ability to deploy installed audio systems end-to-end using Category cable, PoE and standard network infrastructure, with little to no proprietary setup. Working alongside alliance partners such as Sennheiser, Barco, Yamaha and Aver, Xilica products extend to deliver the full room solution for conference spaces, classrooms, and government applications while adhering to IT standards.