VIOSO has appointed James Belso as Regional Sales Representative, AV, for the UK and Ireland.
The appointment forms part of VIOSO’s ongoing recruitment programme, supporting continued growth in the Pro AV and Visitor attraction markets in the UK & Ireland. In his new role, Belso will leverage his extensive industry network and serve as the primary point of contact for the UK – one of VIOSO’s most important markets.
With more than 25 years of experience working with leading display manufacturers and a strong background in the Pro AV and Visitor Attraction sectors, Belso’s move into media servers and calibration solutions is a natural progression. He will play a key role in ensuring the seamless customer experience and high-level support for which VIOSO is known.
Commenting on his new role, Belso said: “I am excited to join such an innovative company. I’ve worked with VIOSO for many years in my previous roles and have always been impressed by their technology, and, more importantly, their people, who are the best in the industry when it comes to calibration and media playback.”
He also highlighted VIOSO’s position in the market: “The company strikes the perfect balance between being large enough to compete with the leading global brands, while remaining true to its values of customer care, support, and close collaboration at every stage.”
Belso’s career includes several senior sales positions at major display manufacturers, giving him deep insight into the needs of vendors, distributors, and system integrators alike. “Having worked across all levels of the industry, I’ve developed a strong understanding of its challenges and opportunities,” he continued.
“I’m looking forward to using that experience to help drive growth and innovation at VIOSO.”
“VIOSO is a great cultural fit for me,” Belso concluded. “I’m impressed with the team they’ve built and their commitment to being the best in the world at what they do. I’m excited to contribute to the company’s continued success.”
Benjamin Fritsch, CEO of VIOSO, added: “We are delighted to welcome James to the VIOSO family. He brings significant value to both our company and our customers. What sets James apart is his strong alignment with our values and those of our partners. At VIOSO, we foster a culture of collaboration, innovation, and excellence—and James embodies these principles. We are very pleased to have him on board.”
