TAF appoints XLR as distributor for Benelux and France

TAF, a global manufacturer of aluminium truss, support structures and rigging accessories, has announced Brussels-based AV company XLR as its new distributor for Benelux and France.

Established in 2013, XLR specialises in the distribution and installation of AV equipment for live events and custom projects, together with the provision of consultations and training sessions for a wide range of AV topics, products and techniques. Technical service and repairs are carried out in-house as well.

Pieter Van De Vlede, Lighting Brand Manager at XLR (pictured), said: “We look forward to offering the complete range of TAF truss, support structures and accessories for customers in Benelux and France.

“To ensure we provide the fastest possible deliveries, we will consistently keep a full stock of selected truss – 48x3mm Tubes (PTH31), 50x2mm Ladder Truss (PT32), 50x2mm Triangular truss (PT33), and 48x3mm Square Truss (PTH34). We also offer a painting-on-demand service right here in Brussels, to further eliminate any bottlenecks.”

As XLR is a small, family-based company, it ensures quick turnarounds and has a high priority on tailored service for its customers.

“Both TAF and XLR, as well as myself, are naturally proactive. We not only listen to customer requests and demands for truss, but act quickly and efficiently to meet them. In the end, we want to make sure our customers will have the truss the need, when they need it. Deadlines wait for no one”, concluded Van De Vlede.

At the start of their cooperation, TAF sat down with Van De Vlede to learn more about him, XLR, the truss market in his region, and the value XLR will provide customers in Benelux and France going forward. The full interview can be read here.