Experience technology company Sysco has rebranded as The Story Engineers after nearly three decades in the industry.
The name change captures a discipline the company has spent many years developing and refining.
The Story Engineers have designed and delivered experiences across museums, visitor attractions, brand spaces, major events and entertainment venues, wherever a story needs to be told and the experience has to perform.
Story Engineering is the discipline that holds those two things together: understanding what an experience needs to achieve, and engineering the technology in precise service of that.
The rebrand also marks a wider shift in how technology’s role in live experiences is understood.
Where technology was once specified as a delivery mechanism after the creative decisions had been made, it is increasingly recognised as a creative discipline in its own right, one that shapes what a project can be from the earliest stage.
The Story Engineers has spent nearly three decades working this way, across some of the most ambitious technology-driven experiences of recent years
John Grigg, Operations Director, said: “What hasn’t changed is what we care about: understanding the vision and making sure every decision serves the whole experience, not just the scope we’ve been handed. The work has always been Story Engineering. The name just hadn’t caught up. We’ve enabled enough ambitious ideas in the past 30 years that putting it on the door felt overdue.”
The company continues to operate from its base in Godalming, Surrey, with the same leadership team, the same clients and the same commitment to enabling big ideas.
Recent and current projects include:
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Bayeux Tapestry experience at the British Museum
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Harry Potter: The Exhibition
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The Formula 1 Exhibition
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London Museum
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V&A East Storehouse, including the David Bowie Centre.
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V&A East Museum
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Pearl Harbour Aviation Museum
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TOCA Social
