Sanecore Appointed for China Distribution

Proel has announced that it has partnered with Sanecore Limited for distribution of its Axiom professional loudspeaker brand in the People’s Republic of China. Founded in Hong Kong in 1987, Sanecore was one of the first members of the IAG Group of companies which is the region’s largest producer of consumer and professional audio products.

Since that time Sanecore has imported and distributed some of the most notable professional loudspeaker and electronics brands. The company has developed into a large scale group in the professional audio market, serving customers with a widely based dealer network, service support, and marketing back up.

The appointment was marked by a two-day seminar and product demonstration presented by Axiom sales engineer Daniele Massaccesi. Some 60 companies from many industry sectors – consultants, dealers, rental companies and installers – were invited and were able to experience at first hand the features and performance of AX2010A powered line arrays, AX800A compact powered line arrays, and the new AX12C column array.

“We feel very grateful and confident about this new cooperation with such an important and well recognised company,” commented Axiom Export Area Manager Gabriella Di Giminiani. “China is a strategic and relevant market and we are sure that thanks to our new partners the Axiom brand is gaining the appreciation and success it deserves.”