ROXX extends its reach across new markets and has appointed Light and Sound Design D.O.O. (LSD) as its new exclusive distributor for Serbia, Kosovo, Bosnia and Herzegovina, Montenegro, North Macedonia, and Albania.
Based in Belgrade, Serbia, LSD is a distribution company specialising in high-quality, premium brands for professional lighting, staging, video, and sound.
With a strong focus on expertise, education, and customer support, LSD provides comprehensive training, seminars, and fast delivery, backed by an extensive local stock to ensure immediate product availability.
The company’s modern headquarters houses an extensive showroom, training centre, and warehouse facilities, serving as a central hub for the entire Balkans region.
“After hearing strong recommendations from industry peers and excellent feedback from clients, we decided to introduce ROXX to the Balkan markets,” said Milan Scepanovic, general manager at LSD.
“We are proud of the brands in our portfolio, the innovations they bring to the industry, and their contribution to pushing boundaries — and ROXX ticks all those boxes! We look forward to shining the light together in this part of the world.”
LSD plans to make ROXX products a permanent part of its Belgrade showroom, offering customers the opportunity to experience the innovative IP65 LED-based fixtures firsthand. In addition, ROXX fixtures will be featured in the company’s weekly product presentations and demonstrations throughout the region.
“We are delighted to welcome LSD to the ROXX Nation. Their strong reputation, technical expertise, and commitment to customer training make them an ideal partner for our further growth in the Balkan markets,” said Michael Staffopoulos, Global Business Manager at ROXX.
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