Starting from its first edition in 2003 to celebrating the 15th anniversary in 2017, Prolight + Sound Guangzhou has successfully transformed from a regional to an international business platform for the pro audio and lighting industry. This occurred through the strategic partnership formed between Messe Frankfurt and the Guangdong International Science and Technology Exhibition Company (STE) four years ago.
This leading industry event, which takes place from 22 – 25 February 2017, will stage a full array of top-of-the-line products plus industry-focused events within 13 halls (130,000 sqm) plus the entire outdoor space in Area A of the China Import & Export Fair Complex in Guangzhou.
The last edition of the show was well attended by 1,231 exhibitors and 68,441 visitors from China and abroad.
Ms Judy Cheung, Deputy General Manager of Messe Frankfurt (Shanghai) Co is enthusiastic in welcoming more pro audio and lighting professionals to join next year. Judy stated the following: “It is our great pleasure to celebrate this important occasion with the industry. Nevertheless, figures are not the only indicators of success. What makes this show strong is its diversity and quality. Over the past 14 years the show has continued to evolve, and it’s now seen as a global stage to link both Chinese and international markets with diverse products, cutting-edge technologies and market intelligence.”
Quality and internationality remain the key focuses of Prolight + Sound Guangzhou 2017.
To accomplish this objective, the show will provide an all-encompassing marketplace covering various product sectors in distinctive halls and zones for better fluidity:
- The signature Audio Brand Name Halls – a special showcase for key international audio brands (which has expanded from one hall in 2013 to four halls in 2016 and 2017)
- Pro Audio Halls
- Lighting Halls
- KTV Hall (Karaoke Television products)
- Enping Microphone Hall
- Product zones for microphones, conference systems and public address systems
The strong collaborations with industry trade associations will be another effective channel to connect exhibitors with industry peers and experts from key international pro audio and lighting markets. This year, the show has partnered with The German Entertainment Technology Association (VPLT), ANAFIMA (National Association of Musical Instruments and Audio Manufacturers, Brazil), Japan Electronics Show Association, Taiwan Association of Theatre Technology and Thai Hotels Association to carry out extensive marketing campaigns, buyer invitations and delegation organisation in their respective regions. Industry professionals will also be invited to host concurrent forums at the show, and to bring first-hand market trends and technology updates to the industry.
To offer the best services to top international buyers, Club Pro, the very first VIP buyers’ club for Prolight + Sound Guangzhou has been launched. This prestigious membership will provide exclusive travel arrangements, instant industry information sharing, an incentive programme, and most important of all, networking and business match-making services that facilitate buyers to meet with their targeted suppliers under one roof in a time-effective manner.
Show’s location ensures it holds the key to opening the Chinese market.
Located at the centre of the pro audio and lighting manufacturing cluster, Prolight + Sound Guangzhou is renowned as a leading destination to tap into the massive Chinese market. Guangzhou is the biggest audio and lighting manufacturing base in China with approximately 2,000 factories, and supplies 70 percent of the country’s total industry exports. Its GDP also recorded the highest growth rate among all Chinese cities in the first quarter of 2016. With this rapid economic development the Chinese entertainment market remains strong, with an economic value of RMB 44.7 billion in 2015, up 2.8 percent compared to 2014. Various sectors such as professional theatres, large-scale concerts and music festivals also showed significant income increases last year.