Panasonic announces their new Media Processors range

Proving brand comprehension of the fact that immersive experiences are rapidly growing in both popularity and production, Panasonic Connect Europe announced that it will launch the first of a range of Media Processors in 2024, designed for efficient multi-projection. 

Ideal for touring and fixed installation immersive experiences, the product will simplify workflows whilst delivering high-quality content for the location-based entertainment industry using Panasonic’s leading projectors.

Traditionally, computing power for immersive experiences is installed in dedicated server rooms – taking up valuable space and requiring lots of cabling and power. Conversely, Panasonic’s new Media Processor enables a new, flexible, and efficient approach with computing power deployed locally in the cellular system, with each projector having its own GPU close by. This eliminates cabling and provides resilience against signal loss.

This new Media Processor combines the computing power of a media server with the flexibility of a compact and cost-efficient media player enabling content to be projected onto any surface.

The processor will be available in two formats. The first version is a compact hardware box for convenient location outside of the media server room, closer to the projectors. Secondly, there will be an Intel Smart Display Module (SDM) version for integration directly into Panasonic SDM-equipped projectors simplifying systems. Both versions will be available for an exclusive preview at ISE 2024 in Barcelona, from January 30 to February 2.

“For the entertainment industry, it’s all about delivering the best possible immersive experience for audiences with minimal fuss,” explained Hartmut Kulessa, European Marketing Manager for Visual System Solutions at Panasonic Connect Europe.

“Our new Media Processor draws on all our experience in this sector and is easier to transport, set up and operate than traditional media processors whilst making it simple to deliver the all-important quality of image when using multiple projectors,” he continued.

Everything about the new Media Processor is designed to make the lives of operators easier without compromising on quality. For touring attractions, it reduces transportation space, speeds installation and set-up time with its tailored functionality, and minimises the need for skilled engineers.

For fixed installations, it also provides the choice to reduce costs by eliminating the need for the server room and extensive cabling – removing backroom infrastructure and providing more space for the attraction.

“Our vision is to continue to simplify the AV systems and workflows for the location based entertainment industry,” added Hartmut. “As we move forward, we will develop new functionality for the system while ensuring that users have the flexibility to update only what they require. This will further increase usability and maximise return on investment from the solution.”

The box type Panasonic Media Processor is scheduled for release in Q2 of 2024 with the SDM version to follow in Q4 of 2024.