Halwani Audio Visual unveils HARMAN Professional experience centre in the Middle East

Halwani Audio Visual (HAV), a provider of AV event and brand solutions in Saudi Arabia, and HARMAN Professional Solutions has opened the inaugural HAV/HARMAN Experience Centre in Jeddah, Saudi Arabia. This collaboration between HAV and HARMAN Professional marks a significant milestone in enhancing customer experience and expanding operations within the region.

The Jeddah location joins a prestigious network of HARMAN Professional’s global experience centres situated in key international hubs such as Los Angeles, London, Singapore, Shanghai, along with other distributor-led experience centres in separate regions worldwide. Additionally, HAV’s decision to also relocate its headquarters to this dynamic new space underscores its commitment to delivering unparalleled service to clients.

As a partner of HARMAN Professional audio brands, including JBL Professional, Crown, BSS, Soundcraft, AKG, and dbx, HAV’s state-of-the-art 1,800 sqm (19,000 sqf) facility will serve as a premier showcase for audio solutions tailored to both entertainment and enterprise markets. From live touring to installed and recording audio, visitors can immerse themselves in settings that highlight the versatility and excellence of HARMAN’s industry-leading products.

“The opening of the new HAV/HARMAN Experience Centre represents a significant investment in our Saudi operations and marks a pivotal shift in how we engage and support our valued customers,” said Bassam Halwani, CEO of Halwani Audio Visual. “This immersive environment will offer a comprehensive showcase of HARMAN’s industry leading applications, empowering visitors to explore diverse scenarios and gain invaluable insights into our audio solutions.”

Hamid Soufian, Vice President and General Manager, EMEA, HARMAN Professional Solutions, echoed these sentiments, emphasizing the strategic importance of HAV’s role in advancing business growth within the KSA. “HAV’s longstanding HARMAN partnership and expertise have been instrumental in our success, and the launch of this experience centre signifies an exciting opportunity to deepen customer engagement and drive AV solution modernization throughout the region.

In addition to its showcase of innovative audio solutions, the new experience centre will host regular training sessions tailored for clients, consultants, and integrators. These sessions aim to enhance technical proficiency and equip participants with the knowledge needed to navigate the diverse requirements of audio solutions effectively.