Genelec ensures immersion at the International Rugby Experience

International Rugby Experience (image courtesy of IRE)

The International Rugby Experience celebrates the game at an international level, and is located in the very centre of Limerick City, an area known throughout the world as the home of rugby.

Within this 7-storey building, there was an absolute requirement for speakers that not only delivered exceptional audio, but also blended seamlessly with the surroundings. The challenge became finding speakers that offered an immersive encounter for visitors, whilst remaining discreet and aesthetically fitting.

Jon Hughes, Managing Director, Rockbrook Group, commented: “The 4010A Installation Speakers were the obvious choice for this project. Our confidence in Genelec’s ability to deliver on all fronts, with accurate sound from a compact unit featuring an integrated amplifier, proved to be well-founded.”

Andy Matthews, Business Manager at Audiologic explained: “The active design of the Genelec 4000 series eliminates the need for bulky external power amplifiers. By housing the amplifiers, crossover filters, and protection circuitry within the speaker cabinet itself, electronics and drivers are mutually optimised, while also reducing the need for external amplifiers and cumbersome cabling. This design feature made the speakers an ideal choice for the immersive visitor experience, enabling seamless integration into the surroundings.”

Overall, almost 30 Genelec 4010s were installed across the visitor experience. In the intro room, the Genelec speakers set the stage with atmospheric, ambient sounds and tactile audio feedback. The speakers’ ability to fine-tune frequency responses and precisely reproduce computer-generated audio signals facilitated the delivery of sweeping sounds, including intricate details, with excellent precision across the experiences.

Hughes concluded: “We believe in future-proof solutions, and the Genelec speakers truly embody that vision. With Dante card and POE version, they offer versatility and adaptability. The speakers’ robustness and reliability are crucial for a visitor centre operating seven days a week, and having remote control capability allows us to make any adjustments with ease.”