d&b audiotechnik Strengthens UK Sales Partner Network

d&b audiotechnik GB has appointed SFL, Reading based audiovisual supplier as an official UK sales partner, in a move which sees d&b strengthen the UK partner network.

Founded in 1990 SFL specialises in sales support, permanent installations and corporate hire, as well as offering an in-house training program for live production engineers. As audiovisual partner for the Royal Albert Hall, SFL has a leading reputation throughout the UK and international markets, where the company’s commitment to forging productive relationships results in long term added value for customers.

Gianni Abruzzese, Commercial Manager at d&b GB said: “d&b and SFL have shared a rich 20-year history. As a key user of d&b products, the expertise and experience the team brings can only be a benefit to d&b and our end users. SFL have an impressive infrastructure, with their dedicated sales, install and corporate rental divisions, fronted by specialist staff who know exactly how to support their customers. SFL shares the d&b education ethos, we see this partnership going from strength to strength.”

“We are excited about this developing partnership,” confirmed Tom Jeffery, Managing Director at SFL. “And we look forward to supporting d&b users through supply, installation, and training – and being a centre of excellence for d&b. Purchasing a d&b system isn’t just a one off transaction, it’s an investment into a relationship with a brand and with a supplier that will last the lifetime of your equipment and beyond.”