d&b audiotechnik Appoints Alain Richer as Managing Director

Alain Richer the new Managing Director of d&b audiotechnik, France.

d&b audiotechnik have announced the appointment of Alain Richer to serve as Managing Director in France, succeeding Didier ‘Lulu’ Lubin who retired in September having founded d&b France in 2000.

In his new role Alain will be responsible for all aspects of business and market development of d&b audiotechnik in France as well as the day-to-day operations throughout the country. He will report to Phill Coe, Territory Manager, EMEA. An experienced sales and marketing executive with a background in industrial and consumer markets, Alain comes to d&b from Sennheiser where he held the role of European Marketing Director.

Commenting on his appointment Alain said: “Throughout my career in the professional audio industry, I’ve always had deep respect for d&b’s commitment to quality and industry-leading acoustic technology. I look forward to being part of d&b Group and lead the team that will create the next phase of growth in France.”

d&b has continued its investment in the French market by expanding the d&b education program and local support structure, whilst continuing to strengthen its partner network to better serve the market. “In the past four years we have more than doubled our market share in France,” added Phill. “As we enter the next phase of our development, with the strong local team now led by Alain, we are well positioned for further growth.”

Echoing this sentiment, d&b Group CEO Amnon Harman said: “France is a key strategic market for d&b and an integral part of our international growth plans. We are committed to support our local customers with our own subsidiary and will further expand our operations in this key market. I’m confident that Alain’s personality and drive as well as his professional audio and local market knowledge make him uniquely qualified for this role.”