Soho Farmhouse is a luxurious countryside retreat located in the idyllic Cotswolds, part of the exclusive Soho House collection.
Offering a blend of rustic charm and modern comfort, it provides a peaceful escape for members.
The Farmhouse features cosy cottages, a spa, a farm-to-table restaurant and a range of outdoor activities, making it a sanctuary for those looking to unwind and connect with like-minded individuals.
London-based integrators Tateside have a long-standing relationship with Soho House and led the recent integration of new AVL systems across both the health and wellbeing areas and the tennis and padel facilities.
“We’re proud to be a preferred technology partner for Soho House, and Soho Farmhouse is a brilliant site to work on,” said Joby Morris, Project Manager at Tateside.
“The project was a mix of upgrading AV in several existing spaces, and whole new fit-outs in other areas. The first part of the work was on the health and wellbeing zone, which required a whole new AV system following renovation works. Secondly, the newly installed tennis and padel courts called for the integration of a new audio solution for both the courts and an adjacent outside terrace area.
As with any Soho House project, high-end interiors and a luxury feel to fixtures and fittings were essential.
The AV system, which spans from custom digital signage through to bespoke LED lighting, was designed, planned and installed by the Tateside team.
The AV system in the Boathouse wellbeing area is designed to provide consistent audio experiences across multiple zones.
In both the indoor and outdoor pool areas, Bowers and Wilkins AM1 loudspeakers deliver high-quality full-range sound, specifically chosen for their weatherproof capabilities.
The sauna and steam room are equipped with Sonance VPXT6R in-ceiling loudspeakers, designed to withstand high temperatures.
The changing rooms are fitted with further Bowers and Wilkins in-ceiling loudspeakers.
All audio zones are powered by a QSYS Core backend, which handles audio distribution and control.
The system is controlled via Attero Tech Axon C1 wall plates, enabling zoned control over the network.
Amplification is provided by Powersoft Unica amps, ensuring performance and reliability.
The most technically rewarding part of the project was the integration of performance audio and dynamic LED lighting in the Soho Farmhouse spin studio.
Installed within ceiling-suspended aluminium profiles above the riders and low-level plinths, the lighting effects have been designed to create a fully immersive experience for the spin studio guests.
The LED lighting is controlled via MADRIX, allowing for sophisticated effects that can be adjusted to fit the rhythm and energy of the session.
Instructors at the front of the room have quick access to the lighting effects via a Stream Deck controller, pre-programmed by Tateside with different modes that can be quickly switched between during rides.
The spin studio also features a high-performance audio setup from Martin Audio and two 75-inch Samsung screens.
“We’re particularly proud of the bespoke work that went into creating the spin studio,” explained Morris.
“All LED elements were commissioned and programmed offsite, to ensure efficient installation, and the result is a customisable lighting experience that is easy for instructors to control.”
The wellbeing journey continues at the newly built Wellness Barn area, which encompasses two studios and a recovery room, plus a reception area.
The studios, dedicated to Yoga and Pilates, are divisible, meaning they can be opened out into one larger space, depending on class size.
The AV setup in these studios is thoughtfully designed for flexibility and ease of use, with Martin Audio loudspeakers discreetly integrated into the studio joinery for a fittingly minimal aesthetic and a hidden projection system.
The studios are divided by a collapsible wall, which can be opened or closed. Q-SYS handles the connection between the two rooms, with modes selected through an iPad touchscreen.
Whilst the wellbeing areas were nearing completion, a new area, dedicated to racket sports, also required integration from the Tateside team. Faced with a short timescale as opening day approached, the team worked with the client to design and implement the system quickly and efficiently.
Audio only, the scope required sound systems across several covered tennis and padel courts, and an outside terrace and bar area.
For the courts, a steel framework allowed for the mounting of Bowers & Wilkins AM1s to pillars, four units per court, to provide background audio during matches.
The terrace and outdoor bar area, complete with a DJ booth, was installed with two Martin Audio CDD8s and an Audac ultra-compact 10 architectural infrasubwoofer, which is cleverly recessed into the side of the building for low-end extension.
From laid-back sauna sessions to padel court competitions, Tateside’s integration of audio, video and lighting technology throughout the various zones has equipped Soho Farmhouse with the tools to create unforgettable wellbeing experiences for its clientele.
