Bluesound Professional has announced a new sales representative agreement with Generation AV to accelerate the brand’s growth in the Asia region.
Lenbrook Asia will continue to serve as the official distributor, whilst the new representative partnership with Generation AV will bring its audio solutions to a broader audience.
With headquarters in Singapore, Generation AV represents leading audio and video brands in the Asia region, supported by a team with decades of in-region experience.
Specialising in the professional, commercial and residential markets, the company is suited to ensure Bluesound Professional’s scalable audio streaming solutions reach the right installations, enhancing audio experiences across a wide range of commercial spaces.
“We’re excited to partner with Bluesound Professional to showcase their innovative hardware and software,” said David McKinney, Managing Director of Generation AV.
“At Generation AV, we pride ourselves in supporting top-tier brands that redefine auditory experiences, and Bluesound Professional’s high-performance networked audio solutions are an ideal fit.
“From retail spaces and bars to restaurants and hotels, we’re eager to introduce their technology to even more environments across the Asia region.”
Bluesound Professional has already completed several highly successful installations in the region.
Backed by Generation AV’s regional expertise, the company will continue expanding its portfolio to deliver world-class audio experiences across the area.
“Partnering with Generation AV is a key step in expanding our presence in Asia,” commented Graeme Harrison, Vice President & General Manager of Bluesound Professional.
“The team’s enthusiasm, expertise, and experience will be invaluable as we continue to drive strong sales growth in the Asia region, solidifying our position as leaders in networked audio.
“On a personal note, it’s great to be working with David again, and we’re excited about what we can achieve together.”
