APG Welcomes New Sales Engineer for French Market

APG, French loudspeaker manufacturer and inventor of the Modular Line Array system, announced the appointment of Rodolphe Portet to the newly-created role of sales engineer for the Southern region of France.

With a solid experience in electroacoustic R&D and technical support for the pro audio industry, Portet perfectly matches APG’s new sales organisation, as the company is now fostering a direct approach with integrators and rental stagers in the French territory.

Grégory Dapsanse, APG’s marketing and business development director commented: “Rodolphe is the ideal profile and a perfect fit for our sales force: He brings deep knowledge in sound technologies and technics, which will prove critical to the development of the APG brand in France. He is also affable, trustworthy and honest, some key values that we advocate in our sales approach.”

Rodolphe will be responsible for promoting the APG brand in the South and Rhône-Alpes regions of France, which are typically known for their strong seasonality in event staging and deeply centred on major cities for integration.

In order to grow the APG brand in this area, APG is planning to organise large-scale demos in order to promote the company’s new generation of sound solutions such as the Uniline Compact. Targeting field users, including engineers and rental stagers, the company has already started to showcase the superiority of its sound systems: A two-day demo was held at the end of April in the Palais du Pharo congress centre in Marseille, aided by APG’s new partner Distri Scènes.

Commenting on his new role, Rodolphe enthused: “I am very proud to join a famous brand like APG, which despite its human-size, has been innovating for over 40 years and helped to show the way to modern audio in France.”

The new recruit is equally excited about the new Uniline Compact range, a product that stands out from the competition thanks to an original concept coupled with fantastic performances: “From the very first hearing, and despite its compact size, the UC system impresses with a sensation of ‘big sound’ which can only be usually heard with larger format sound systems.

“The Uniline Compact range boasts fantastic modularity, and can be used without further sound reinforcement in the low ends. It is therefore perfectly suitable for a number of applications including sports and corporate events, concerts and festivals, as well as broadcast and live venues.”